Service encounters in service marketing research

M J Bitner, Helen Si Wang

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages221-243
Number of pages23
ISBN (Electronic)9780857938855
ISBN (Print)9780857938848
DOIs
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Bitner, M. J., & Wang, H. S. (2014). Service encounters in service marketing research. In Handbook of Service Marketing Research (pp. 221-243). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00019