Service encounters in service marketing research

M J Bitner, Helen Si Wang

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Number of pages23
ISBN (Electronic)9780857938855
ISBN (Print)9780857938848
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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