Service encounters in service marketing research

M J Bitner, Helen Si Wang

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages221-243
Number of pages23
ISBN (Print)9780857938855, 9780857938848
DOIs
StatePublished - Feb 28 2014

Fingerprint

Marketing research
Service encounter
Services marketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bitner, M. J., & Wang, H. S. (2014). Service encounters in service marketing research. In Handbook of Service Marketing Research (pp. 221-243). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00019

Service encounters in service marketing research. / Bitner, M J; Wang, Helen Si.

Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. p. 221-243.

Research output: Chapter in Book/Report/Conference proceedingChapter

Bitner, MJ & Wang, HS 2014, Service encounters in service marketing research. in Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., pp. 221-243. https://doi.org/10.4337/9780857938855.00019
Bitner MJ, Wang HS. Service encounters in service marketing research. In Handbook of Service Marketing Research. Edward Elgar Publishing Ltd. 2014. p. 221-243 https://doi.org/10.4337/9780857938855.00019
Bitner, M J ; Wang, Helen Si. / Service encounters in service marketing research. Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. pp. 221-243
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