Abstract
This article develops a service customer's value chain constructed from customer costs of service quality (CCSQ) behaviors. The empirical study first establishes the relationships between the behaviors along the value chain to both effort and satisfaction. These findings are then extended by examining the multivariate relationship between both satisfaction and effort, simultaneously, and value chain behaviors, providing further insight into service value. Implications are provided for service design and delivery.
Original language | English (US) |
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Pages | 1584-1586 |
Number of pages | 3 |
State | Published - 1996 |
Event | Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3) - Orlando, FL, USA Duration: Nov 24 1996 → Nov 26 1996 |
Other
Other | Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3) |
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City | Orlando, FL, USA |
Period | 11/24/96 → 11/26/96 |
ASJC Scopus subject areas
- Management Information Systems
- Hardware and Architecture