Semiotic phenomenology and intercultural communication scholarship: Meeting the challenge of racial, ethnic, and cultural difference

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

The present work considers how semiotic phenomenology can meet challenges presented in the effort to study the complexities of racial, ethnic, and cross-cultural difference and what is required for the potential of semiotic phenomenology to be adequately realized as a research methodology that can fully engage questions of historical context and the trajectories of power inherent in efforts to build cross-cultural knowledge. A focus on Martin and Nakayama's (1999) dialectical perspective provides the major context for this discussion. A focus on C. S. Peirce's (1958) categories of Firstness, Secondness, and Thirdness allows for the specification of the theoretical and practical terms in which the dialectical perspective can be successfully implemented and thus realized in the actual conduct of our scholarly research efforts.

Original languageEnglish (US)
Pages (from-to)292-310
Number of pages19
JournalWestern Journal of Communication
Volume70
Issue number4
DOIs
StatePublished - Dec 1 2006

Fingerprint

Semiotics
intercultural communication
phenomenology
cultural difference
semiotics
Communication
Trajectories
Specifications
methodology
Cultural Differences
Intercultural Communication
Semiotic Phenomenology
Cultural Knowledge
Cross-cultural Differences
Historical Context
Charles Sanders Peirce
Firstness
Trajectory
Thirdness
Secondness

Keywords

  • Cultural difference
  • Dialectical perspective
  • Intercultural communication
  • Race and ethnicity
  • Semiotic phenomenology

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

Cite this

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