Selling technical sales to engineering learners

Daniel P. Bumblauskas, Adam Carberry, David P. Sly

    Research output: Contribution to journalArticle

    2 Scopus citations

    Abstract

    Sales engineering or technical sales programs bridge engineering and business to educate engineering students in sales specific to their discipline. Students develop business awareness through such programs, providing the sales workforce with technically knowledgeable salespeople. The following study analyzed cohorts of students enrolled in a technical sales for engineers course to assess the changing perceptions and attitudes of engineering students toward technical sales. Students reported statistically significant changes in perceptions regarding interest, need, and rank of current ability toward technical sales and social skills after completing the course. Student perceptions of sales skills being innate and ingrained decreased. Group analysis - enrollment in the sales minor or previous sales experience - revealed expected differences including higher ranked prior ability and initial interest in sales. A separate analysis of 20 technical sales skills at the end of the course was used to highlight the level students perceived they had achieved each skill.

    Original languageEnglish (US)
    Pages (from-to)1-19
    Number of pages19
    JournalAdvances in Engineering Education
    Volume6
    Issue number1
    StatePublished - Apr 1 2017

    Keywords

    • Business awareness
    • Sales engineering
    • Technical sales education

    ASJC Scopus subject areas

    • Education
    • Engineering(all)

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