Selling solutions isn't enough

Hannah Grove, Kevin Sellers, Richard Ettenson, Jonathan Knowles

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    Original languageEnglish (US)
    Pages (from-to)55-59
    Number of pages5
    JournalMIT Sloan Management Review
    Volume60
    Issue number1
    StatePublished - Sep 1 2018

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    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

    Cite this

    Grove, H., Sellers, K., Ettenson, R., & Knowles, J. (2018). Selling solutions isn't enough. MIT Sloan Management Review, 60(1), 55-59.

    Selling solutions isn't enough. / Grove, Hannah; Sellers, Kevin; Ettenson, Richard; Knowles, Jonathan.

    In: MIT Sloan Management Review, Vol. 60, No. 1, 01.09.2018, p. 55-59.

    Research output: Contribution to journalArticle

    Grove, H, Sellers, K, Ettenson, R & Knowles, J 2018, 'Selling solutions isn't enough', MIT Sloan Management Review, vol. 60, no. 1, pp. 55-59.
    Grove H, Sellers K, Ettenson R, Knowles J. Selling solutions isn't enough. MIT Sloan Management Review. 2018 Sep 1;60(1):55-59.
    Grove, Hannah ; Sellers, Kevin ; Ettenson, Richard ; Knowles, Jonathan. / Selling solutions isn't enough. In: MIT Sloan Management Review. 2018 ; Vol. 60, No. 1. pp. 55-59.
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