Selling solutions isn't enough

Hannah Grove, Kevin Sellers, Richard Ettenson, Jonathan Knowles

    Research output: Contribution to journalArticle

    2 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)55-59
    Number of pages5
    JournalMIT Sloan Management Review
    Volume60
    Issue number1
    StatePublished - Sep 1 2018

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

    Cite this

    Grove, H., Sellers, K., Ettenson, R., & Knowles, J. (2018). Selling solutions isn't enough. MIT Sloan Management Review, 60(1), 55-59.