Self-Service Technologies: What Do Customers Expect?

Mary Jo Bitner

Self-Service Technologies: What Do Customers Expect?

Mary Jo Bitner

Arizona State University

Research output: Contribution to journal › Article › peer-review

60 Scopus citations

Abstract

In this high-tech world, customers haven't changed - they still want good service.

Original language	English (US)
Number of pages	1
Journal	Marketing Management
Volume	10
Issue number	1
State	Published - Mar 1 2001

ASJC Scopus subject areas

Business and International Management
Marketing

Cite this

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Self-Service Technologies: What Do Customers Expect?

Abstract

ASJC Scopus subject areas

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