Segmenting the Japanese tour market to Turkey

Ercan Sirakaya, Muzaffer Uysal, Carlton F. Yoshioka

Research output: Contribution to journalArticle

97 Scopus citations

Abstract

In recent years, as a newly emerged tourism destination and moderately developed country, Turkey has enjoyed increased visitation from abroad, including Japan. However, there has not been a systematic research effort to understand the travel behavior of Japanese visitors to Turkey. The purpose of this exploratory study was to segment Japanese travelers to Turkey using travel motivations as part of travel behavior descriptors. Theoretical and practical contributions of the motivation factors are discussed within the framework of Iso-Ahola's arousal theory. The article concludes with marketing and management implications as suggested by the study findings.

Original languageEnglish (US)
Pages (from-to)293-304
Number of pages12
JournalJournal of Travel Research
Volume41
Issue number3
DOIs
StatePublished - Feb 2003

Keywords

  • Factor-cluster approach
  • Japanese travelers
  • Market segmentation
  • Travel motivations
  • Turkish tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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