TY - JOUR
T1 - Segmentation of Mexican-Heritage Immigrants
T2 - Acculturation Typology and Language Preference in Health Information Seeking
AU - Shin, Young Ju
AU - Maupome, Gerardo
N1 - Funding Information:
Grant support for this research was provided by NIDCR grant DE022096-01A1 and by two Project Development Teams within the Indiana University Center for Urban Health and ICTSI NIH/NCRR Grant Numbers RR025761 and UL1TR001108. Data collection and processing by Odette Zero (Indiana University School of Dentistry), Anita Ohmit, and Siqi Dai (Indiana Minority Health Coalition) are gratefully acknowledged.
Publisher Copyright:
© 2016, Springer Science+Business Media New York.
PY - 2017/10/1
Y1 - 2017/10/1
N2 - With the fast growing number of Mexican immigrants in the United States, more attention is needed to understand the relationship between acculturation and language preference in health information seeking. Latent class analysis provides one useful approach to understanding the diversity in sample of Mexican immigrants (N = 238). Based on 13 linguistic, psychological and behavioral indicators for acculturation, four discrete subgroups were characterized: (1) Less acculturated, (2) Moderately acculturated, (3) Highly acculturated, (4) Selectively bicultural. A Chi-square test revealed that three sub-groups were significantly different in language preference when seeking health information. Less acculturated and moderately acculturated groups sought health information in Spanish, whereas the highly acculturated group preferred English for health information. Selectively bicultural group preferred bilingual health information. Implications for health campaign strategies using audience segmentation are discussed.
AB - With the fast growing number of Mexican immigrants in the United States, more attention is needed to understand the relationship between acculturation and language preference in health information seeking. Latent class analysis provides one useful approach to understanding the diversity in sample of Mexican immigrants (N = 238). Based on 13 linguistic, psychological and behavioral indicators for acculturation, four discrete subgroups were characterized: (1) Less acculturated, (2) Moderately acculturated, (3) Highly acculturated, (4) Selectively bicultural. A Chi-square test revealed that three sub-groups were significantly different in language preference when seeking health information. Less acculturated and moderately acculturated groups sought health information in Spanish, whereas the highly acculturated group preferred English for health information. Selectively bicultural group preferred bilingual health information. Implications for health campaign strategies using audience segmentation are discussed.
KW - Acculturation
KW - Audience segmentation
KW - Health information seeking
KW - Latent class analysis
KW - Mexican immigrants
UR - http://www.scopus.com/inward/record.url?scp=84962514029&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84962514029&partnerID=8YFLogxK
U2 - 10.1007/s10903-016-0401-7
DO - 10.1007/s10903-016-0401-7
M3 - Article
C2 - 26995180
AN - SCOPUS:84962514029
VL - 19
SP - 1163
EP - 1173
JO - Journal of Immigrant and Minority Health
JF - Journal of Immigrant and Minority Health
SN - 1557-1912
IS - 5
ER -