This study investigated the immediate and delayed attitudinal effects of presenting ninth-grade students with career information and role models in two media forms, slide/tape and print. On an immediate measure, both the slide/tape and print treatments had a significant positive effect on student attitudes toward the suitability of nontraditional careers for both men and women. Students also had more positive attitudes toward nontraditional careers included in their treatment than toward those not included. Attitudes of the print and slide/tape groups did not differ significantly from each other. None of the significant differences were sustained on a delayed test administered 8 days later. Several interactions related to gender of student and job were found. More comprehensive programs involving multiple role models and other career-related activities are recommended to increase the probability of long-term changes in attitudes toward the appropriateness of nontraditional careers.
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