TY - JOUR
T1 - Robert Montgomery Presents
T2 - Hollywood Debut in the Eisenhower White House
AU - Allen, Craig
PY - 1991/9
Y1 - 1991/9
N2 - Although presidential television consulting has drawn much attention, little is known about its origins. The first White House television consultant was actor Robert Montgomery, who initiated concepts in television image–building during 7 years (1954–1961) in the Eisenhower administration. Montgomery felt the public reacted to visual elements in television communication, not strictly the scripted materials. Historical sources indicate that Montgomery brought a perspective on television to the White House at a time when few paid attention to his activities.
AB - Although presidential television consulting has drawn much attention, little is known about its origins. The first White House television consultant was actor Robert Montgomery, who initiated concepts in television image–building during 7 years (1954–1961) in the Eisenhower administration. Montgomery felt the public reacted to visual elements in television communication, not strictly the scripted materials. Historical sources indicate that Montgomery brought a perspective on television to the White House at a time when few paid attention to his activities.
UR - http://www.scopus.com/inward/record.url?scp=84963437922&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963437922&partnerID=8YFLogxK
U2 - 10.1080/08838159109364139
DO - 10.1080/08838159109364139
M3 - Article
AN - SCOPUS:84963437922
SN - 0883-8151
VL - 35
SP - 431
EP - 448
JO - Journal of Broadcasting & Electronic Media
JF - Journal of Broadcasting & Electronic Media
IS - 4
ER -