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Risk considerations in the management of customer equity
Ruth Bolton, Crina O. Tarasi
Marketing
Research output
:
Chapter in Book/Report/Conference proceeding
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Chapter
1
Scopus citations
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Business & Economics
Customer Equity
100%
Cash Flow
18%
Managers
13%
Equity Risk
9%
Strategic Investment
9%
Consumption Patterns
7%
Purchase Behavior
7%
Organizational Processes
7%
Intangible Assets
7%
Cost of Capital
7%
Finance
7%
Marketing
6%
Conceptualization
6%
Expenditure
5%
Interaction
3%