Risk considerations in the management of customer equity

Ruth Bolton, Crina O. Tarasi

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Research on Customer Equity in Marketing
PublisherEdward Elgar Publishing Ltd.
Number of pages28
ISBN (Print)9781781004982, 9781781004975
StatePublished - Jan 30 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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