Risk considerations in the management of customer equity

Ruth Bolton, Crina O. Tarasi

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Research on Customer Equity in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages335-362
Number of pages28
ISBN (Print)9781781004982, 9781781004975
DOIs
StatePublished - Jan 30 2015

Fingerprint

Customer equity

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bolton, R., & Tarasi, C. O. (2015). Risk considerations in the management of customer equity. In Handbook of Research on Customer Equity in Marketing (pp. 335-362). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781004982.00023

Risk considerations in the management of customer equity. / Bolton, Ruth; Tarasi, Crina O.

Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., 2015. p. 335-362.

Research output: Chapter in Book/Report/Conference proceedingChapter

Bolton, R & Tarasi, CO 2015, Risk considerations in the management of customer equity. in Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., pp. 335-362. https://doi.org/10.4337/9781781004982.00023
Bolton R, Tarasi CO. Risk considerations in the management of customer equity. In Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd. 2015. p. 335-362 https://doi.org/10.4337/9781781004982.00023
Bolton, Ruth ; Tarasi, Crina O. / Risk considerations in the management of customer equity. Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., 2015. pp. 335-362
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