Rice consumption and grain-type preference by household: A Bangladesh case

Rice, may be of a high- or low-quality type, based on the size and shape of the rice grain and variety. Thus, perhaps with an increase in income, consumers might not only switch from rice to other high-value-added foods, but also shift away from short-and-bold-grain to long-and-slender-grain rice. Using the case of Bangladesh, this article examines the drivers of change in rice grain-type preferences by households. We econometrically demonstrate that educated, rich, and urban households in Bangladesh are increasingly consuming fine-grain (i.e., long-and-slender-grain) rice, by replacing ordinary-grain (i.e., short-and-bold-grain) rice.