Rhetorical functions of hashtag forms across social media applications

Alice R. Daer, Rebecca Hoffman, Seth Goodman

Research output: Chapter in Book/Report/Conference proceedingConference contribution

24 Scopus citations

Abstract

This study analyzes the complex rhetorical practice of hashtag use across social media platforms and emphasizes tlie implications for UX designers and technical communicators working with social media. Specifically, we document and analyze the ways that users extend tlie function of hashtagging beyond findability toward meta-communication, effectively co-designing tlie hashtagging feature and helping social media designers develop new possibilities for hashtags as communicative tools. Qualitatively-collected data from five popular social media applications (Twitter, Facebook, Instagram, Tumblr, and Pinterest) are used to investigate how users implement hashtags in different contexts in order to achieve particular rhetorical purposes. Using a grounded approach, we identify 5 primary categories of "metacommunicative" hashtags and suggest how experience architects might incorporate them into future social media designs.

Original languageEnglish (US)
Title of host publicationSIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication
PublisherAssociation for Computing Machinery, Inc
ISBN (Electronic)9781450331661
DOIs
StatePublished - Sep 27 2014
Event32nd Annual International Conference on the Design of Communication, SIGDOC 2014 - Colorado Springs, United States
Duration: Sep 27 2014Sep 28 2014

Publication series

NameSIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication

Other

Other32nd Annual International Conference on the Design of Communication, SIGDOC 2014
CountryUnited States
CityColorado Springs
Period9/27/149/28/14

Keywords

  • Affordances
  • Facebook
  • Genre
  • Instagram
  • Metacommunication
  • Pinterest
  • Tumblr
  • Twitter
  • User-generated content

ASJC Scopus subject areas

  • Hardware and Architecture
  • Information Systems
  • Software

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  • Cite this

    Daer, A. R., Hoffman, R., & Goodman, S. (2014). Rhetorical functions of hashtag forms across social media applications. In SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication [2666231] (SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication). Association for Computing Machinery, Inc. https://doi.org/10.1145/2666216.2666231