Rhetorical functions of hashtag forms across social media applications

Alice R. Daer; Rebecca Hoffman; Seth Goodman

doi:10.1145/2666216.2666231

Rhetorical functions of hashtag forms across social media applications

Alice R. Daer, Rebecca Hoffman, Seth Goodman

English

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

40 Scopus citations

Abstract

This study analyzes the complex rhetorical practice of hashtag use across social media platforms and emphasizes tlie implications for UX designers and technical communicators working with social media. Specifically, we document and analyze the ways that users extend tlie function of hashtagging beyond findability toward meta-communication, effectively co-designing tlie hashtagging feature and helping social media designers develop new possibilities for hashtags as communicative tools. Qualitatively-collected data from five popular social media applications (Twitter, Facebook, Instagram, Tumblr, and Pinterest) are used to investigate how users implement hashtags in different contexts in order to achieve particular rhetorical purposes. Using a grounded approach, we identify 5 primary categories of "metacommunicative" hashtags and suggest how experience architects might incorporate them into future social media designs.

Original language	English (US)
Title of host publication	SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450331661
DOIs	https://doi.org/10.1145/2666216.2666231
State	Published - Sep 27 2014
Event	32nd Annual International Conference on the Design of Communication, SIGDOC 2014 - Colorado Springs, United States Duration: Sep 27 2014 → Sep 28 2014

Publication series

Name	SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication

Other

Other	32nd Annual International Conference on the Design of Communication, SIGDOC 2014
Country/Territory	United States
City	Colorado Springs
Period	9/27/14 → 9/28/14

Keywords

Affordances
Facebook
Genre
Instagram
Metacommunication
Pinterest
Tumblr
Twitter
User-generated content

ASJC Scopus subject areas

Hardware and Architecture
Information Systems
Software

Access to Document

10.1145/2666216.2666231

Cite this

Daer, A. R., Hoffman, R., & Goodman, S. (2014). Rhetorical functions of hashtag forms across social media applications. In SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication Article 2666231 (SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication). Association for Computing Machinery. https://doi.org/10.1145/2666216.2666231

Rhetorical functions of hashtag forms across social media applications. / Daer, Alice R.; Hoffman, Rebecca; Goodman, Seth.
SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication. Association for Computing Machinery, 2014. 2666231 (SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Daer, AR, Hoffman, R & Goodman, S 2014, Rhetorical functions of hashtag forms across social media applications. in SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication., 2666231, SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication, Association for Computing Machinery, 32nd Annual International Conference on the Design of Communication, SIGDOC 2014, Colorado Springs, United States, 9/27/14. https://doi.org/10.1145/2666216.2666231

Daer AR, Hoffman R, Goodman S. Rhetorical functions of hashtag forms across social media applications. In SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication. Association for Computing Machinery. 2014. 2666231. (SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication). doi: 10.1145/2666216.2666231

Daer, Alice R. ; Hoffman, Rebecca ; Goodman, Seth. / Rhetorical functions of hashtag forms across social media applications. SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication. Association for Computing Machinery, 2014. (SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication).

@inproceedings{1b432601f8b64a43a86cebdc7bb9f289,

title = "Rhetorical functions of hashtag forms across social media applications",

abstract = "This study analyzes the complex rhetorical practice of hashtag use across social media platforms and emphasizes tlie implications for UX designers and technical communicators working with social media. Specifically, we document and analyze the ways that users extend tlie function of hashtagging beyond findability toward meta-communication, effectively co-designing tlie hashtagging feature and helping social media designers develop new possibilities for hashtags as communicative tools. Qualitatively-collected data from five popular social media applications (Twitter, Facebook, Instagram, Tumblr, and Pinterest) are used to investigate how users implement hashtags in different contexts in order to achieve particular rhetorical purposes. Using a grounded approach, we identify 5 primary categories of {"}metacommunicative{"} hashtags and suggest how experience architects might incorporate them into future social media designs.",

keywords = "Affordances, Facebook, Genre, Instagram, Metacommunication, Pinterest, Tumblr, Twitter, User-generated content",

author = "Daer, {Alice R.} and Rebecca Hoffman and Seth Goodman",

year = "2014",

month = sep,

day = "27",

doi = "10.1145/2666216.2666231",

language = "English (US)",

series = "SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication",

publisher = "Association for Computing Machinery",

booktitle = "SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication",

}

TY - GEN

T1 - Rhetorical functions of hashtag forms across social media applications

AU - Daer, Alice R.

AU - Hoffman, Rebecca

AU - Goodman, Seth

PY - 2014/9/27

Y1 - 2014/9/27

N2 - This study analyzes the complex rhetorical practice of hashtag use across social media platforms and emphasizes tlie implications for UX designers and technical communicators working with social media. Specifically, we document and analyze the ways that users extend tlie function of hashtagging beyond findability toward meta-communication, effectively co-designing tlie hashtagging feature and helping social media designers develop new possibilities for hashtags as communicative tools. Qualitatively-collected data from five popular social media applications (Twitter, Facebook, Instagram, Tumblr, and Pinterest) are used to investigate how users implement hashtags in different contexts in order to achieve particular rhetorical purposes. Using a grounded approach, we identify 5 primary categories of "metacommunicative" hashtags and suggest how experience architects might incorporate them into future social media designs.

AB - This study analyzes the complex rhetorical practice of hashtag use across social media platforms and emphasizes tlie implications for UX designers and technical communicators working with social media. Specifically, we document and analyze the ways that users extend tlie function of hashtagging beyond findability toward meta-communication, effectively co-designing tlie hashtagging feature and helping social media designers develop new possibilities for hashtags as communicative tools. Qualitatively-collected data from five popular social media applications (Twitter, Facebook, Instagram, Tumblr, and Pinterest) are used to investigate how users implement hashtags in different contexts in order to achieve particular rhetorical purposes. Using a grounded approach, we identify 5 primary categories of "metacommunicative" hashtags and suggest how experience architects might incorporate them into future social media designs.

KW - Affordances

KW - Facebook

KW - Genre

KW - Instagram

KW - Metacommunication

KW - Pinterest

KW - Tumblr

KW - Twitter

KW - User-generated content

UR - http://www.scopus.com/inward/record.url?scp=84921790057&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84921790057&partnerID=8YFLogxK

U2 - 10.1145/2666216.2666231

DO - 10.1145/2666216.2666231

M3 - Conference contribution

AN - SCOPUS:84921790057

T3 - SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication

BT - SIGDOC 2014 - Proceedings of the 32nd Annual International Conference on the Design of Communication

PB - Association for Computing Machinery

T2 - 32nd Annual International Conference on the Design of Communication, SIGDOC 2014

Y2 - 27 September 2014 through 28 September 2014

ER -

Rhetorical functions of hashtag forms across social media applications

Abstract

Publication series

Other

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this