"Rhetorical ability": Reason, emotion, and character as heuristics for the evaluation of efficacy in design

G. Mauricio Mejía, Sauman Chu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Usability inspection is a major standard for design evaluation in which expert evaluators use heuristics to assess efficiency and quality. However, usability alone is insufficient to assess efficacy in design problems in which the main design goal is not cognitive interaction. For example, goals such as social change (e.g. health promotion), communication, or entertainment, in the field of product and system design, require design evaluation that goes beyond usability. In this paper we argue that rhetorical ability (or rhetorability) is a plausible heuristic evaluation approach in the field of design for social change. We propose nine heuristics based on the three rhetorical appeals, logos (reason), pathos (emotion), and ethos (credibility). The applicability of the method depends on the understanding of the rhetorical situation; thus, the rhetorical ability heuristic evaluator should be an expert in the audience needs, the design goal, and the design problem.

Original languageEnglish (US)
Title of host publication9th International Conference on Design and Emotion 2014
Subtitle of host publicationThe Colors of Care
PublisherUniversidad de los Andes
Pages378-383
Number of pages6
ISBN (Electronic)9789587740707
StatePublished - Jan 1 2014
Externally publishedYes
Event9th International Conference on Design and Emotion 2014 - Bogota, Cali and Medellin, Colombia
Duration: Oct 6 2014Oct 10 2014

Publication series

Name9th International Conference on Design and Emotion 2014: The Colors of Care

Conference

Conference9th International Conference on Design and Emotion 2014
CountryColombia
CityBogota, Cali and Medellin
Period10/6/1410/10/14

Fingerprint

heuristics
emotion
ability
evaluation
social change
expert
entertainment
health promotion
credibility
appeal
efficiency
Rhetoric
Evaluation
Heuristics
Emotion
Efficacy
communication
Product design
interaction
Inspection

Keywords

  • Design efficacy
  • Design evaluation
  • Design for social change
  • Expert evaluation
  • Rhetorical ability
  • Rhetorical appeals

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Arts and Humanities (miscellaneous)
  • Cultural Studies
  • Human Factors and Ergonomics
  • Computer Graphics and Computer-Aided Design

Cite this

Mejía, G. M., & Chu, S. (2014). "Rhetorical ability": Reason, emotion, and character as heuristics for the evaluation of efficacy in design. In 9th International Conference on Design and Emotion 2014: The Colors of Care (pp. 378-383). (9th International Conference on Design and Emotion 2014: The Colors of Care). Universidad de los Andes.

"Rhetorical ability" : Reason, emotion, and character as heuristics for the evaluation of efficacy in design. / Mejía, G. Mauricio; Chu, Sauman.

9th International Conference on Design and Emotion 2014: The Colors of Care. Universidad de los Andes, 2014. p. 378-383 (9th International Conference on Design and Emotion 2014: The Colors of Care).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mejía, GM & Chu, S 2014, "Rhetorical ability": Reason, emotion, and character as heuristics for the evaluation of efficacy in design. in 9th International Conference on Design and Emotion 2014: The Colors of Care. 9th International Conference on Design and Emotion 2014: The Colors of Care, Universidad de los Andes, pp. 378-383, 9th International Conference on Design and Emotion 2014, Bogota, Cali and Medellin, Colombia, 10/6/14.
Mejía GM, Chu S. "Rhetorical ability": Reason, emotion, and character as heuristics for the evaluation of efficacy in design. In 9th International Conference on Design and Emotion 2014: The Colors of Care. Universidad de los Andes. 2014. p. 378-383. (9th International Conference on Design and Emotion 2014: The Colors of Care).
Mejía, G. Mauricio ; Chu, Sauman. / "Rhetorical ability" : Reason, emotion, and character as heuristics for the evaluation of efficacy in design. 9th International Conference on Design and Emotion 2014: The Colors of Care. Universidad de los Andes, 2014. pp. 378-383 (9th International Conference on Design and Emotion 2014: The Colors of Care).
@inproceedings{01afebd818864d60b04ac88957ceb22a,
title = "{"}Rhetorical ability{"}: Reason, emotion, and character as heuristics for the evaluation of efficacy in design",
abstract = "Usability inspection is a major standard for design evaluation in which expert evaluators use heuristics to assess efficiency and quality. However, usability alone is insufficient to assess efficacy in design problems in which the main design goal is not cognitive interaction. For example, goals such as social change (e.g. health promotion), communication, or entertainment, in the field of product and system design, require design evaluation that goes beyond usability. In this paper we argue that rhetorical ability (or rhetorability) is a plausible heuristic evaluation approach in the field of design for social change. We propose nine heuristics based on the three rhetorical appeals, logos (reason), pathos (emotion), and ethos (credibility). The applicability of the method depends on the understanding of the rhetorical situation; thus, the rhetorical ability heuristic evaluator should be an expert in the audience needs, the design goal, and the design problem.",
keywords = "Design efficacy, Design evaluation, Design for social change, Expert evaluation, Rhetorical ability, Rhetorical appeals",
author = "Mej{\'i}a, {G. Mauricio} and Sauman Chu",
year = "2014",
month = "1",
day = "1",
language = "English (US)",
series = "9th International Conference on Design and Emotion 2014: The Colors of Care",
publisher = "Universidad de los Andes",
pages = "378--383",
booktitle = "9th International Conference on Design and Emotion 2014",
address = "Colombia",

}

TY - GEN

T1 - "Rhetorical ability"

T2 - Reason, emotion, and character as heuristics for the evaluation of efficacy in design

AU - Mejía, G. Mauricio

AU - Chu, Sauman

PY - 2014/1/1

Y1 - 2014/1/1

N2 - Usability inspection is a major standard for design evaluation in which expert evaluators use heuristics to assess efficiency and quality. However, usability alone is insufficient to assess efficacy in design problems in which the main design goal is not cognitive interaction. For example, goals such as social change (e.g. health promotion), communication, or entertainment, in the field of product and system design, require design evaluation that goes beyond usability. In this paper we argue that rhetorical ability (or rhetorability) is a plausible heuristic evaluation approach in the field of design for social change. We propose nine heuristics based on the three rhetorical appeals, logos (reason), pathos (emotion), and ethos (credibility). The applicability of the method depends on the understanding of the rhetorical situation; thus, the rhetorical ability heuristic evaluator should be an expert in the audience needs, the design goal, and the design problem.

AB - Usability inspection is a major standard for design evaluation in which expert evaluators use heuristics to assess efficiency and quality. However, usability alone is insufficient to assess efficacy in design problems in which the main design goal is not cognitive interaction. For example, goals such as social change (e.g. health promotion), communication, or entertainment, in the field of product and system design, require design evaluation that goes beyond usability. In this paper we argue that rhetorical ability (or rhetorability) is a plausible heuristic evaluation approach in the field of design for social change. We propose nine heuristics based on the three rhetorical appeals, logos (reason), pathos (emotion), and ethos (credibility). The applicability of the method depends on the understanding of the rhetorical situation; thus, the rhetorical ability heuristic evaluator should be an expert in the audience needs, the design goal, and the design problem.

KW - Design efficacy

KW - Design evaluation

KW - Design for social change

KW - Expert evaluation

KW - Rhetorical ability

KW - Rhetorical appeals

UR - http://www.scopus.com/inward/record.url?scp=84912076728&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84912076728&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:84912076728

T3 - 9th International Conference on Design and Emotion 2014: The Colors of Care

SP - 378

EP - 383

BT - 9th International Conference on Design and Emotion 2014

PB - Universidad de los Andes

ER -