Reverse marketing in Asia: A Korean experience

Thomas Choi

doi:10.1016/S0007-6813(99)80073-1

Reverse marketing in Asia: A Korean experience

Thomas Choi

Management and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	34-40
Number of pages	7
Journal	Business Horizons
Volume	42
Issue number	5
DOIs	https://doi.org/10.1016/S0007-6813(99)80073-1
State	Published - 1999

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/S0007-6813(99)80073-1

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year = "1999",

doi = "10.1016/S0007-6813(99)80073-1",

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Reverse marketing in Asia: A Korean experience

ASJC Scopus subject areas

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