Reverse marketing in Asia: A Korean experience

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)34-40
Number of pages7
JournalBusiness Horizons
Volume42
Issue number5
StatePublished - Sep 1999

Fingerprint

Marketing
Asia

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Reverse marketing in Asia : A Korean experience. / Choi, Thomas.

In: Business Horizons, Vol. 42, No. 5, 09.1999, p. 34-40.

Research output: Contribution to journalArticle

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