Reverse marketing in Asia: A Korean experience

Research output: Contribution to journalArticle

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)34-40
Number of pages7
JournalBusiness Horizons
Volume42
Issue number5
DOIs
StatePublished - Jan 1 1999

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this