Revenue and reputation: A stochastic control approach to profit maximization

Avhishek Chatterjee, Lei Ying, Sriram Vishwanath

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Profit is a function of multiple variables, including demand, cost of a product and/or service and its price. A myopic approach to business that compromises quality for profit would cause customer dissatisfaction. Customer satisfaction has its effect on business' reputation through reviews on websites like Yelp, Amazon, eBay and thus affects profitability for a business. An additional factor that influences profitability is marketing the product/service, through advertising and promotional deals to attract customers. Overall, there is an intricate relationship that couples quality, reputation, demand and product-marketing, all of which should be driven towards maximizing profitability for a business. This paper formulates profit maximization problem as a static optimization problem, based on relationships among underlying variables and derives a dynamic decision policy from that. This formulation factors in variability caused by uncontrollable market factors. This paper presents a profit maximization scheme that is agnostic to the distribution of the market factors and proves its near-optimality. 1

Original languageEnglish (US)
Title of host publication2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012
Pages617-623
Number of pages7
DOIs
StatePublished - Dec 1 2012
Event2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012 - Monticello, IL, United States
Duration: Oct 1 2012Oct 5 2012

Publication series

Name2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012

Other

Other2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012
CountryUnited States
CityMonticello, IL
Period10/1/1210/5/12

Keywords

  • Online reviews
  • reputation
  • utility optimization

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications

Fingerprint Dive into the research topics of 'Revenue and reputation: A stochastic control approach to profit maximization'. Together they form a unique fingerprint.

  • Cite this

    Chatterjee, A., Ying, L., & Vishwanath, S. (2012). Revenue and reputation: A stochastic control approach to profit maximization. In 2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012 (pp. 617-623). [6483275] (2012 50th Annual Allerton Conference on Communication, Control, and Computing, Allerton 2012). https://doi.org/10.1109/Allerton.2012.6483275