Rethinking consumer boycotts

Richard Ettenson, N. Craig Smith, Jill Klein, Andrew John

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{cdf1378e5bf442bdadd396c91070bfad,

title = "Rethinking consumer boycotts",

author = "Richard Ettenson and Smith, {N. Craig} and Jill Klein and Andrew John",

year = "2006",

month = jun,

language = "English (US)",

volume = "47",

pages = "6--7",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "4",

}

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AU - Ettenson, Richard

AU - Smith, N. Craig

AU - Klein, Jill

AU - John, Andrew

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M3 - Review article

AN - SCOPUS:33746658682

SN - 1532-9194

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SP - 6

EP - 7

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

ER -