Rethinking consumer boycotts

Richard Ettenson, N. Craig Smith, Jill Klein, Andrew John

    Research output: Contribution to journalReview articlepeer-review

    29 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)6-7
    Number of pages2
    JournalMIT Sloan Management Review
    Volume47
    Issue number4
    StatePublished - Jun 2006

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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