Rethinking consumer boycotts

Richard Ettenson, N. Craig Smith, Jill Klein, Andrew John

Research output: Contribution to journalReview articlepeer-review

27 Scopus citations
Original languageEnglish (US)
Pages (from-to)6-7
Number of pages2
JournalMIT Sloan Management Review
Volume47
Issue number4
StatePublished - Jun 2006

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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