Retail intermediation and local foods

Timothy Richards, Stephen F. Hamilton, Miguel Gomez, Elliot Rabinovich

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Direct sales of local foods, for instance through farmer's markets, have reached a plateau, while intermediated sales (through more traditional retailers) are still rising rapidly. We provide an explanation for the growth of intermediated local foods based on the observation that consumers prefer to buy local foods as part of a shopping basket that includes both local and non-local items. We test our hypothesis using data from a natural experiment conducted by Relay Foods, an online retailer based in the U.S. state of Virginia, and a multi-variate logit model of shopping-basket demand. We find significant complementarities among items in a sample shopping basket that are not reflected in estimates from a discrete-choice model of category demand. Estimates of a structural pricing-and-localcontent model reveal important incentives for retailers to offer local foods as part of a broader selection of grocery items.

Original languageEnglish (US)
Pages (from-to)637-659
Number of pages23
JournalAmerican Journal of Agricultural Economics
Volume99
Issue number3
DOIs
StatePublished - Apr 1 2017

Fingerprint

sales
farmers' markets
groceries
Food
logit analysis
plateaus
testing
Motivation
sampling
Logistic Models
Intermediation
Local food
Retail
Costs and Cost Analysis
Shopping
Retailers
Growth

Keywords

  • food retailing
  • Local food
  • retail prices
  • shopping-basket model.

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

Cite this

Retail intermediation and local foods. / Richards, Timothy; Hamilton, Stephen F.; Gomez, Miguel; Rabinovich, Elliot.

In: American Journal of Agricultural Economics, Vol. 99, No. 3, 01.04.2017, p. 637-659.

Research output: Contribution to journalArticle

Richards, Timothy ; Hamilton, Stephen F. ; Gomez, Miguel ; Rabinovich, Elliot. / Retail intermediation and local foods. In: American Journal of Agricultural Economics. 2017 ; Vol. 99, No. 3. pp. 637-659.
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