Resisting the lure of technology-driven design: Pedagogical approaches to visual communication

Kathryn Northcut, Eva Brumberger

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Technical communicators are expected to work extensively with visual texts in workplaces. Fortunately, most academic curricula include courses in which the skills necessary for such tasks are introduced and sometimes developed in depth. We identify a tension between a focus on technological skill vs. a focus on principles and theory, arguing that we subvert the potential benefits of an education if we succumb to the allure of software. We recommend several classroom practices that help educate students toward greater visual literacy, based not only on recommendations from the research but also from our experience as teachers of visual communication.

Original languageEnglish (US)
Pages (from-to)459-471
Number of pages13
JournalJournal of Technical Writing and Communication
Volume40
Issue number4
DOIs
StatePublished - Jan 1 2010
Externally publishedYes

Fingerprint

Visual communication
visual communication
communicator
Curricula
workplace
Education
literacy
Students
curriculum
classroom
teacher
education
experience
student
software

ASJC Scopus subject areas

  • Education
  • Communication

Cite this

Resisting the lure of technology-driven design : Pedagogical approaches to visual communication. / Northcut, Kathryn; Brumberger, Eva.

In: Journal of Technical Writing and Communication, Vol. 40, No. 4, 01.01.2010, p. 459-471.

Research output: Contribution to journalArticle

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