Researching sales forecasting practice commentaries and authors' response on "conducting a sales forecasting audit" by M.A. Moon, J.T. Mentzer & C.D. Smith

Robert Fildes, Stuart Bretschneider, Fred Collopy, Michael Lawrence, Doug Stewart, Heidi Winklhofer, John T. Mentzer, Mark A. Moon

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Sales forecasting is a common activity in most companies affecting operations, marketing and planning. Little is known about its practice. Mentzer and his colleagues have developed a research programme over twenty years aimed at rectifying the gap in knowledge. Most recently, in the Mentzer et al. (2002) paper they have demonstrated with supporting evidence the use of a sales forecasting audit to establish the dimensions of best practice. In this commentary on the paper, the methodology underlying their approach is examined from a number of different perspectives. The commentaries examine how convincing and complete has been the choice of audit dimensions as well as how this new research fits with evidence from other sources. Both commentators and respondents agree that the topic is important to organisational practice and more research is needed to gain a complete picture of the sales forecasting function and the systems that support it. Clarifying the audit function is particularly important since sales forecasting often has a low organisational profile until events turn sour with damaging consequences to organisational viability.

Original languageEnglish (US)
Pages (from-to)27-42
Number of pages16
JournalInternational Journal of Forecasting
Volume19
Issue number1
DOIs
StatePublished - Jan 2003
Externally publishedYes

Fingerprint

Audit
Forecasting practice
Sales forecasting
Viability
Planning
Organizational practices
Marketing
Research program
Best practice
Methodology

Keywords

  • Audit
  • Forecasting management
  • Forecasting practice
  • Forecasting support systems
  • Forecasting systems
  • Performance measurement
  • Research methodology
  • Supply chain

ASJC Scopus subject areas

  • Business and International Management

Cite this

Researching sales forecasting practice commentaries and authors' response on "conducting a sales forecasting audit" by M.A. Moon, J.T. Mentzer & C.D. Smith. / Fildes, Robert; Bretschneider, Stuart; Collopy, Fred; Lawrence, Michael; Stewart, Doug; Winklhofer, Heidi; Mentzer, John T.; Moon, Mark A.

In: International Journal of Forecasting, Vol. 19, No. 1, 01.2003, p. 27-42.

Research output: Contribution to journalArticle

Fildes, Robert ; Bretschneider, Stuart ; Collopy, Fred ; Lawrence, Michael ; Stewart, Doug ; Winklhofer, Heidi ; Mentzer, John T. ; Moon, Mark A. / Researching sales forecasting practice commentaries and authors' response on "conducting a sales forecasting audit" by M.A. Moon, J.T. Mentzer & C.D. Smith. In: International Journal of Forecasting. 2003 ; Vol. 19, No. 1. pp. 27-42.
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