The relational skills and interaction patterns of reputationally effective managers were discussed. The social network patterns of managers from marketing, research and other business functions that were involved in the new product development process, were captured. Reputational effectiveness and relation competencies of each person who was identified as a member of the network, were measured. The results show that the role taking ability is related positively to a manager's reputational effectiveness.
ASJC Scopus subject areas
- Strategy and Management
- Management of Technology and Innovation