Abstract
The relational skills and interaction patterns of reputationally effective managers were discussed. The social network patterns of managers from marketing, research and other business functions that were involved in the new product development process, were captured. Reputational effectiveness and relation competencies of each person who was identified as a member of the network, were measured. The results show that the role taking ability is related positively to a manager's reputational effectiveness.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 44-60 |
| Number of pages | 17 |
| Journal | Journal of Product Innovation Management |
| Volume | 21 |
| Issue number | 1 |
| State | Published - Jan 2004 |
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ASJC Scopus subject areas
- Marketing
Cite this
Reputational Effectiveness in Cross-Functional Working Relationships. / Bond, Edward U.; Walker, Beth A.; Hutt, Michael D.; Reingen, Peter H.
In: Journal of Product Innovation Management, Vol. 21, No. 1, 01.2004, p. 44-60.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Reputational Effectiveness in Cross-Functional Working Relationships
AU - Bond, Edward U.
AU - Walker, Beth A.
AU - Hutt, Michael D.
AU - Reingen, Peter H.
PY - 2004/1
Y1 - 2004/1
N2 - The relational skills and interaction patterns of reputationally effective managers were discussed. The social network patterns of managers from marketing, research and other business functions that were involved in the new product development process, were captured. Reputational effectiveness and relation competencies of each person who was identified as a member of the network, were measured. The results show that the role taking ability is related positively to a manager's reputational effectiveness.
AB - The relational skills and interaction patterns of reputationally effective managers were discussed. The social network patterns of managers from marketing, research and other business functions that were involved in the new product development process, were captured. Reputational effectiveness and relation competencies of each person who was identified as a member of the network, were measured. The results show that the role taking ability is related positively to a manager's reputational effectiveness.
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UR - http://www.scopus.com/inward/citedby.url?scp=1542498695&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:1542498695
VL - 21
SP - 44
EP - 60
JO - Journal of Product Innovation Management
JF - Journal of Product Innovation Management
SN - 0737-6782
IS - 1
ER -