This study adds to understanding the relationships between travel information search and product purchase behaviors by examining online and offline information search and purchase behaviors. A conceptual model of travel planning was developed from case-based vacation planning theory. Results indicated travel information search and product purchase commitments in the pretrip stage are different, travel information search and product purchase vary by travel product categories in the pretrip stage, and travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. This study suggests that travel-planning theory is strong in explaining complex travel behaviors.
- Case-based vacation planning theory
- Travel information search
- Travel product characteristics
- Travel product purchase
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management