Reconsidering modular design rules in a dynamic service context

Jason Nichols, Kenneth Goul, Kevin Dooley, Haluk Demirkan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Modular design rules are rooted in a tradition of process design for physical production. In response to an emerging information systems research agenda for design logic in the realm of services and digital goods, and through the lens of dynamic capabilities theory, the research presented here re-examines traditional modular design in the context of a service-centric volatile marketplace. A complex adaptive systems simulation artifact from prior literature is augmented with a novel operationalization of market volatility, and a series of hypotheses are tested that demonstrate a need for revision of modular design rules in a dynamic context. Rules that have historically isolated the modular design decision to characterizations of task interaction are expanded to incorporate a new objective: adaptive parity with the environment. It is the goal of this continuing research stream to make early contributions in the recently proposed agenda for new organizing logic in digital innovation and services.

Original languageEnglish (US)
Title of host publicationService-Oriented Perspectives in Design Science Research - 6th International Conference, DESRIST 2011, Proceedings
Pages350-365
Number of pages16
DOIs
StatePublished - May 16 2011
Event6th International Conference on Service-Oriented Perspectives in Design Science Research, DESRIST 2011 - Milwaukee, WI, United States
Duration: May 5 2011May 6 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6629 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other6th International Conference on Service-Oriented Perspectives in Design Science Research, DESRIST 2011
CountryUnited States
CityMilwaukee, WI
Period5/5/115/6/11

Keywords

  • complex adaptive systems
  • dynamic capabilities theory
  • modular design
  • service design rules
  • service-oriented enterprise
  • simulation

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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    Nichols, J., Goul, K., Dooley, K., & Demirkan, H. (2011). Reconsidering modular design rules in a dynamic service context. In Service-Oriented Perspectives in Design Science Research - 6th International Conference, DESRIST 2011, Proceedings (pp. 350-365). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6629 LNCS). https://doi.org/10.1007/978-3-642-20633-7_25