Reading multimodal texts: Perceptual, structural and ideological perspectives

Research output: Contribution to journalArticle

50 Citations (Scopus)

Abstract

This article presents a tripartite framework for analyzing multimodal texts. The three analytical perspectives presented include: (1) perceptual, (2) structural, and (3) ideological analytical processes. Using Anthony Browne's picturebook Piggybook as an example, assertions are made regarding what each analytical perspective brings to the interpretation of multimodal texts and how these perspectives expand readers' interpretive repertoires. Drawing on diverse fields of inquiry, including semiotics, art theory, visual grammar, communication studies, media literacy, visual literacy and literary theory, the article suggests an expansion of the strategies and analytical perspectives readers being to multimodal texts and visual images. Each perspective is presented as necessary but insufficient in and of itself to provide the necessary foundation for comprehending texts. It is through an expansion of the interpretive strategies and perspectives that readers bring to a multimodal text, focusing on visual, textual, and design elements that readers will become more proficient in their interpretive processes.

Original languageEnglish (US)
Pages (from-to)85-104
Number of pages20
JournalChildren's Literature in Education
Volume41
Issue number2
DOIs
StatePublished - Jun 2010

Fingerprint

literacy
semiotics
grammar
art
interpretation
communication

Keywords

  • Comprehension
  • Interpretation
  • Multimodal texts
  • Picturebooks
  • Visual grammar

ASJC Scopus subject areas

  • Linguistics and Language
  • Education

Cite this

Reading multimodal texts : Perceptual, structural and ideological perspectives. / Serafini, Frank.

In: Children's Literature in Education, Vol. 41, No. 2, 06.2010, p. 85-104.

Research output: Contribution to journalArticle

@article{178fce290f674eb49eff1772b6abd2db,
title = "Reading multimodal texts: Perceptual, structural and ideological perspectives",
abstract = "This article presents a tripartite framework for analyzing multimodal texts. The three analytical perspectives presented include: (1) perceptual, (2) structural, and (3) ideological analytical processes. Using Anthony Browne's picturebook Piggybook as an example, assertions are made regarding what each analytical perspective brings to the interpretation of multimodal texts and how these perspectives expand readers' interpretive repertoires. Drawing on diverse fields of inquiry, including semiotics, art theory, visual grammar, communication studies, media literacy, visual literacy and literary theory, the article suggests an expansion of the strategies and analytical perspectives readers being to multimodal texts and visual images. Each perspective is presented as necessary but insufficient in and of itself to provide the necessary foundation for comprehending texts. It is through an expansion of the interpretive strategies and perspectives that readers bring to a multimodal text, focusing on visual, textual, and design elements that readers will become more proficient in their interpretive processes.",
keywords = "Comprehension, Interpretation, Multimodal texts, Picturebooks, Visual grammar",
author = "Frank Serafini",
year = "2010",
month = "6",
doi = "10.1007/s10583-010-9100-5",
language = "English (US)",
volume = "41",
pages = "85--104",
journal = "Children's Literature in Education",
issn = "0045-6713",
publisher = "Springer Netherlands",
number = "2",

}

TY - JOUR

T1 - Reading multimodal texts

T2 - Perceptual, structural and ideological perspectives

AU - Serafini, Frank

PY - 2010/6

Y1 - 2010/6

N2 - This article presents a tripartite framework for analyzing multimodal texts. The three analytical perspectives presented include: (1) perceptual, (2) structural, and (3) ideological analytical processes. Using Anthony Browne's picturebook Piggybook as an example, assertions are made regarding what each analytical perspective brings to the interpretation of multimodal texts and how these perspectives expand readers' interpretive repertoires. Drawing on diverse fields of inquiry, including semiotics, art theory, visual grammar, communication studies, media literacy, visual literacy and literary theory, the article suggests an expansion of the strategies and analytical perspectives readers being to multimodal texts and visual images. Each perspective is presented as necessary but insufficient in and of itself to provide the necessary foundation for comprehending texts. It is through an expansion of the interpretive strategies and perspectives that readers bring to a multimodal text, focusing on visual, textual, and design elements that readers will become more proficient in their interpretive processes.

AB - This article presents a tripartite framework for analyzing multimodal texts. The three analytical perspectives presented include: (1) perceptual, (2) structural, and (3) ideological analytical processes. Using Anthony Browne's picturebook Piggybook as an example, assertions are made regarding what each analytical perspective brings to the interpretation of multimodal texts and how these perspectives expand readers' interpretive repertoires. Drawing on diverse fields of inquiry, including semiotics, art theory, visual grammar, communication studies, media literacy, visual literacy and literary theory, the article suggests an expansion of the strategies and analytical perspectives readers being to multimodal texts and visual images. Each perspective is presented as necessary but insufficient in and of itself to provide the necessary foundation for comprehending texts. It is through an expansion of the interpretive strategies and perspectives that readers bring to a multimodal text, focusing on visual, textual, and design elements that readers will become more proficient in their interpretive processes.

KW - Comprehension

KW - Interpretation

KW - Multimodal texts

KW - Picturebooks

KW - Visual grammar

UR - http://www.scopus.com/inward/record.url?scp=77952424208&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77952424208&partnerID=8YFLogxK

U2 - 10.1007/s10583-010-9100-5

DO - 10.1007/s10583-010-9100-5

M3 - Article

AN - SCOPUS:77952424208

VL - 41

SP - 85

EP - 104

JO - Children's Literature in Education

JF - Children's Literature in Education

SN - 0045-6713

IS - 2

ER -