Promoting a bicycle-friendly environment: community assessment and action.

Researchers and community coalition members collected survey data and used it to guide production of an educational video promoting a bicycle-friendly environment. Telephone and mailed surveys were conducted among bicyclists and motorists for needs assessment. A sample of 173 bicyclists completed a mailed survey (response rate of 87.0%), and a sample of 801 motorists completed a telephone survey (response rate of 42.1%). Findings guided video production. Most motorists understood that bicyclists have a right to ride in the road, but about one half believed bicyclists create a hazard, even when they follow traffic laws. Bicyclists expressed safety concerns and felt threatened by motorists. Both motorists' and bicyclists' knowledge of traffic rules varied across the items. This project illustrates how community members can apply research findings to an educational video of high quality with local relevance. The leadership from community members in making the video set the foundation for local ownership.