Privacy-value-control harmonization for RFID adoption in retail

Benjamin D. Renegar, Katina Michael

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

Privacy concerns have, at least in part, impeded the adoption of radio frequency identification (RFID) in retail. The adoption of other automatic identification (auto-ID) applications shows that consumers often are willing to trade their privacy or their control of personal information against some value afforded by the application. In this paper, the interplay between privacy, value, and control is examined through a literature survey of four auto-ID applications: mobile phone, electronic toll collection, e-passports, and loyalty programs. The consumer value proposition for the use of RFID in retail is investigated through an online survey exploring end-user perceptions. The results of the survey are: 1) the customer value proposition has not been communicated well to customers; 2) privacy concerns are higher than other previously adopted applications despite similar privacy issues; and 3) harmonization of privacy, value, and control is likely to be achieved only after adoption, when customers will be educated through experience with the application.

Original languageEnglish (US)
JournalIBM Journal of Research and Development
Volume53
Issue number2
DOIs
StatePublished - 2009
Externally publishedYes

Fingerprint

Radio frequency identification (RFID)
Toll collection
Mobile phones

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Privacy-value-control harmonization for RFID adoption in retail. / Renegar, Benjamin D.; Michael, Katina.

In: IBM Journal of Research and Development, Vol. 53, No. 2, 2009.

Research output: Contribution to journalArticle

@article{0a006476dbd14f91af21d3a3eaa1d1e0,
title = "Privacy-value-control harmonization for RFID adoption in retail",
abstract = "Privacy concerns have, at least in part, impeded the adoption of radio frequency identification (RFID) in retail. The adoption of other automatic identification (auto-ID) applications shows that consumers often are willing to trade their privacy or their control of personal information against some value afforded by the application. In this paper, the interplay between privacy, value, and control is examined through a literature survey of four auto-ID applications: mobile phone, electronic toll collection, e-passports, and loyalty programs. The consumer value proposition for the use of RFID in retail is investigated through an online survey exploring end-user perceptions. The results of the survey are: 1) the customer value proposition has not been communicated well to customers; 2) privacy concerns are higher than other previously adopted applications despite similar privacy issues; and 3) harmonization of privacy, value, and control is likely to be achieved only after adoption, when customers will be educated through experience with the application.",
author = "Renegar, {Benjamin D.} and Katina Michael",
year = "2009",
doi = "10.1147/JRD.2009.5429050",
language = "English (US)",
volume = "53",
journal = "IBM Journal of Research and Development",
issn = "0018-8646",
publisher = "IBM Corporation",
number = "2",

}

TY - JOUR

T1 - Privacy-value-control harmonization for RFID adoption in retail

AU - Renegar, Benjamin D.

AU - Michael, Katina

PY - 2009

Y1 - 2009

N2 - Privacy concerns have, at least in part, impeded the adoption of radio frequency identification (RFID) in retail. The adoption of other automatic identification (auto-ID) applications shows that consumers often are willing to trade their privacy or their control of personal information against some value afforded by the application. In this paper, the interplay between privacy, value, and control is examined through a literature survey of four auto-ID applications: mobile phone, electronic toll collection, e-passports, and loyalty programs. The consumer value proposition for the use of RFID in retail is investigated through an online survey exploring end-user perceptions. The results of the survey are: 1) the customer value proposition has not been communicated well to customers; 2) privacy concerns are higher than other previously adopted applications despite similar privacy issues; and 3) harmonization of privacy, value, and control is likely to be achieved only after adoption, when customers will be educated through experience with the application.

AB - Privacy concerns have, at least in part, impeded the adoption of radio frequency identification (RFID) in retail. The adoption of other automatic identification (auto-ID) applications shows that consumers often are willing to trade their privacy or their control of personal information against some value afforded by the application. In this paper, the interplay between privacy, value, and control is examined through a literature survey of four auto-ID applications: mobile phone, electronic toll collection, e-passports, and loyalty programs. The consumer value proposition for the use of RFID in retail is investigated through an online survey exploring end-user perceptions. The results of the survey are: 1) the customer value proposition has not been communicated well to customers; 2) privacy concerns are higher than other previously adopted applications despite similar privacy issues; and 3) harmonization of privacy, value, and control is likely to be achieved only after adoption, when customers will be educated through experience with the application.

UR - http://www.scopus.com/inward/record.url?scp=77955082318&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77955082318&partnerID=8YFLogxK

U2 - 10.1147/JRD.2009.5429050

DO - 10.1147/JRD.2009.5429050

M3 - Article

AN - SCOPUS:77955082318

VL - 53

JO - IBM Journal of Research and Development

JF - IBM Journal of Research and Development

SN - 0018-8646

IS - 2

ER -