Priorities of General Managers and News Directors in Anchor Hiring

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

Emerging theory suggests that news directors in local television emulate the thinking of their general managers. This possibility has proven difficult to test, however, because news directors and general managers generally have unrelated work roles. A study of anchor hiring, a duty they do have in common, reveals a shared concern about both journalistic and economic factors. Thus it may be a mistake to assume these managers always prioritize the “bottom line,” as some have speculated.

Original languageEnglish (US)
Pages (from-to)111-124
Number of pages14
JournalJournal of Media Economics
Volume8
Issue number3
DOIs
StatePublished - Jul 1 1995

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics

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