Predictors of Well Role Performance Behaviors

This study of preventive health behavior is based on an ROD sample of adults (n=398) from a southeastern city. Telephone interviews included questions on respondents' self-reflective and valuative understanding of their preventive health behaviors. The most important predictors of these behaviors were how respondents rated their own be- haviors in terms of salience, effort, and their own dissatisfaction with their performance. Expectations of self and others were less important. The importance of role-related attitudinal variables in models tested provide evidence that "well roles" performance may reflect emergent social norms and expectations for staying healthy.