TY - JOUR
T1 - Pre-trip expectations and post-trip satisfaction with marine tour interpretation in Hawaii
T2 - Applying the norm activation model
AU - Littlejohn, Kerrie
AU - Needham, Mark D.
AU - Szuster, Brian W.
AU - Jordan, Evan
PY - 2016/7/2
Y1 - 2016/7/2
N2 - This article examines environmental education by focusing on recreationist expectations for interpretation on marine tours, satisfaction with this interpretation and whether expectations were met, and how these perceptions correlate with components of the norm activation model. Recreationists surveyed before and after tours to Molokini, Hawaii (n = 439) had high pre-trip expectations for interpretation (e.g., about reefs, history), but satisfaction was lower and expectations for many recreationists were not met. Those who had their expectations met had higher problem awareness and ascribed more responsibility (i.e., norm activation) than those who did not, suggesting that interpretation is desired and may promote pro-environmental behavior.
AB - This article examines environmental education by focusing on recreationist expectations for interpretation on marine tours, satisfaction with this interpretation and whether expectations were met, and how these perceptions correlate with components of the norm activation model. Recreationists surveyed before and after tours to Molokini, Hawaii (n = 439) had high pre-trip expectations for interpretation (e.g., about reefs, history), but satisfaction was lower and expectations for many recreationists were not met. Those who had their expectations met had higher problem awareness and ascribed more responsibility (i.e., norm activation) than those who did not, suggesting that interpretation is desired and may promote pro-environmental behavior.
KW - expectations
KW - interpretation
KW - marine tourism
KW - norm activation
KW - satisfaction
UR - http://www.scopus.com/inward/record.url?scp=84963610625&partnerID=8YFLogxK
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U2 - 10.1080/00958964.2016.1162132
DO - 10.1080/00958964.2016.1162132
M3 - Article
AN - SCOPUS:84963610625
SN - 0095-8964
VL - 47
SP - 202
EP - 212
JO - Journal of Environmental Education
JF - Journal of Environmental Education
IS - 3
ER -