@article{8840b530fc5649b4a1f6c808a15900c8,
title = "(Post)Feminist development fables: The Girl Effect and the production of sexual subjects",
abstract = "The Nike Foundation's flagship corporate social responsibility campaign, 'The Girl Effect', has generated support for targeted investments in adolescent girls as the 'key' economic development in the global south. As a representational regime, the campaign is an example of an increasingly hegemonic discourse of global girl power via formal education. In an era of 'sexualisation moral panic' regarding representations of contemporary young female sexual subjectivities in the global north, this article considers ideological figurings of adolescent female sexual embodiment in the global south through a discursive analysis of the campaign's three most popular viral videos.",
keywords = "Development, Nike, girls, global south, postfeminist",
author = "Heather Switzer",
note = "Funding Information: I thank Bernice Hausman, Anne Shaffran Lorber, Sarah Hayford, Emily Bent, and members of the Transnational Feminist Reading Group at Arizona State University for their invaluable advice and encouragement. I thank Mary Margaret Fonow and Georganne Scheiner Gillis for the course release in spring 2012 and their support. I thank students in my graduate course, Political Economies of Girlhood in a Global Context, for generative discussions on “The Girl Effect” and useful feedback on this paper. This research (in Kenya and the United States) was supported by an American Dissertation Fellowship from the American Association of University Women and a research grant from the Institute for Humanities Research at Arizona State University. Aspects of this paper were presented as part of a roundtable entitled “The Clock is Ticking: Rethinking The Girl Effect” at the National Women's Studies Association meeting in Atlanta, Georgia, USA, November 9, 2011. Copyright: Copyright 2013 Elsevier B.V., All rights reserved.",
year = "2013",
month = dec,
doi = "10.1177/1464700113499855",
language = "English (US)",
volume = "14",
pages = "345--360",
journal = "Feminist Theory",
issn = "1464-7001",
publisher = "SAGE Publications Ltd",
number = "3",
}