TY - JOUR
T1 - Positive Deviance Case Selection as a Method for Organizational Communication
T2 - A Rationale, How-to, and Illustration
AU - Bisel, Ryan S.
AU - Kavya, Pavitra
AU - Tracy, Sarah J.
N1 - Publisher Copyright:
© The Author(s) 2019.
PY - 2020/5/1
Y1 - 2020/5/1
N2 - Case study remains a foundation of past and present organizational communication scholarship. In this article, we show the value of supplementing traditional case-selection methods with positive deviance case selection (PDCS). PDCS is about identifying and investigating individuals, teams, and organizations whose communication is intentional, nonnormative, and honorable. PDCS supports the creation of analytic generalizations and transferable concepts that can be recommended or imitated to bolster communicative excellence and thriving in the workplace. The article explores the benefits of and techniques for PDCS and illustrates the unique strengths of PDCS with two recent examples in the organizational communication literature. Implications for method, theory building, and practice are discussed throughout the article.
AB - Case study remains a foundation of past and present organizational communication scholarship. In this article, we show the value of supplementing traditional case-selection methods with positive deviance case selection (PDCS). PDCS is about identifying and investigating individuals, teams, and organizations whose communication is intentional, nonnormative, and honorable. PDCS supports the creation of analytic generalizations and transferable concepts that can be recommended or imitated to bolster communicative excellence and thriving in the workplace. The article explores the benefits of and techniques for PDCS and illustrates the unique strengths of PDCS with two recent examples in the organizational communication literature. Implications for method, theory building, and practice are discussed throughout the article.
KW - case study
KW - method
KW - positive communication scholarship
KW - positive deviance
KW - positive organizational communication scholarship
KW - positive organizational scholarship
UR - http://www.scopus.com/inward/record.url?scp=85077430366&partnerID=8YFLogxK
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U2 - 10.1177/0893318919897060
DO - 10.1177/0893318919897060
M3 - Article
AN - SCOPUS:85077430366
VL - 34
SP - 279
EP - 296
JO - Management Communication Quarterly
JF - Management Communication Quarterly
SN - 0893-3189
IS - 2
ER -