“Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication

Tatiana Batova

doi:10.1177/1050651920958501

“Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication

Tatiana Batova

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Abstract

This article reviews images of people of Asian descent wearing masks in popular press articles discussing mask shortages and argues that visual framing had the potential of fueling racial antagonism during the initial months of COVID-19’s spread across the United States. Technical communicators need to include globalized perspectives in educational materials about masks as an advocacy strategy that can help communities and individuals to navigate the crisis situation and better protect themselves and those around them.

Original language	English (US)
Pages (from-to)	50-56
Number of pages	7
Journal	Journal of Business and Technical Communication
Volume	35
Issue number	1
DOIs	https://doi.org/10.1177/1050651920958501
State	Published - Jan 2021

Keywords

COVID-19
advocacy
masks
priming
visual framing

ASJC Scopus subject areas

Business and International Management
Communication
General Business, Management and Accounting

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10.1177/1050651920958501

Cite this

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“Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication

Abstract

Keywords

ASJC Scopus subject areas

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