Persuasive health educational materials for colorectal cancer screening

Laura G. Militello, Morgan R. Borders, Nicole B. Arbuckle, Mindy E. Flanagan, Nathan P. Hall, Jason J. Saleem, Bradley N. Doebbeling

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

This paper describes an effort to design and evaluate persuasive educational materials for colorectal cancer (CRC) screening. Although CRC screening is highly effective, screening rates in the US remain low. Educational materials represent one strategy for educating patients about screening options and increasing openness to screening. We developed a one-page brochure, leveraging factual information from the Centers for Disease Control and Prevention (CDC) and national guidelines, and strategies for persuasion from the human factors and behavioral economics literatures. We evaluated the resulting brochure with adults over the age of 50. Findings suggest that the educational brochure increases knowledge of CRC and screening options, and increases openness to screening. Furthermore, no significant difference was found between the new one-page brochure and an existing multi-page Screen for Life brochure recommended by the CDC. We interpret these findings as indication that the more practical and potentially less intimidating one-page brochure is as effective as the existing multi-page Screen for Life brochure.

Original languageEnglish (US)
Title of host publication2014 International Annual Meeting of the Human Factors and Ergonomics Society, HFES 2014
PublisherHuman Factors an Ergonomics Society Inc.
Pages609-613
Number of pages5
ISBN (Electronic)9780945289456
DOIs
StatePublished - 2014
Event58th International Annual Meeting of the Human Factors and Ergonomics Society, HFES 2014 - Chicago, United States
Duration: Oct 27 2014Oct 31 2014

Publication series

NameProceedings of the Human Factors and Ergonomics Society
Volume2014-January
ISSN (Print)1071-1813

Other

Other58th International Annual Meeting of the Human Factors and Ergonomics Society, HFES 2014
CountryUnited States
CityChicago
Period10/27/1410/31/14

ASJC Scopus subject areas

  • Human Factors and Ergonomics

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  • Cite this

    Militello, L. G., Borders, M. R., Arbuckle, N. B., Flanagan, M. E., Hall, N. P., Saleem, J. J., & Doebbeling, B. N. (2014). Persuasive health educational materials for colorectal cancer screening. In 2014 International Annual Meeting of the Human Factors and Ergonomics Society, HFES 2014 (pp. 609-613). (Proceedings of the Human Factors and Ergonomics Society; Vol. 2014-January). Human Factors an Ergonomics Society Inc.. https://doi.org/10.1177/1541931214581130