Original language | English (US) |
---|---|
Pages (from-to) | 6-11 |
Number of pages | 6 |
Journal | Academy of Management Perspectives |
Volume | 26 |
Issue number | 1 |
DOIs | |
State | Published - Feb 1 2012 |
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management
- Marketing