Performing the enterprising subject: Gendered strategies for success (?)

Majia Nadesan, Angela Trethewey

Research output: Contribution to journalArticlepeer-review

68 Scopus citations


For women in contemporary corporate life, negotiating and performing a “professional” identity is a process requiring much time, energy, and self-surveillance. Yet, many women feel compelled to undertake this project despite the challenges it poses. These women often turn to popular success literature for strategies to help them craft and enact successful identities. In this essay, we analyze the popular success literature and compare its prescriptions for success with the voices of actual, successful career women. We explore the paradoxes and contradictions within and across these discourses in our efforts to deconstruct masculine constructions/performances of professionalism.

Original languageEnglish (US)
Pages (from-to)223-250
Number of pages28
JournalText and Performance Quarterly
Issue number3
StatePublished - Jul 2000


  • Gender identity
  • Organizational performance
  • Success literature

ASJC Scopus subject areas

  • Communication
  • Visual Arts and Performing Arts
  • Literature and Literary Theory


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