Perceptual Bias for Forward-Facing Motion

When an occluded horizontal row of shapes is shifted laterally, apparent motion can he experienced in either the leftward or the rightward direction. Four experiments provide evidence for a motion bias in the direction that shapes appear to face. The bias tended to be largest when directionality was specified geometrically (e.g., triangles), next largest when it was specified biologically (e.g., mice), and absent when it was specified calligraphically (e.g., letter R). The bias increased parametrically as a function of triangle pointedness and was consistent with the directional interpretation of an ambiguous duck-rabbit. The results support the existence of a cognitively specified forward-facing attribute that can influence experienced direction of motion.