Peacocks, picasso, and parental investment: The effects of romantic motives on creativity

Vladas Griskevicius, Robert B. Cialdini, Douglas T. Kenrick

Research output: Contribution to journalArticle

  • 119 Citations

Abstract

Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment. Copyright 2006 by the American Psychological Association.

Original languageEnglish (US)
Pages (from-to)63-76
Number of pages14
JournalJournal of Personality and Social Psychology
Volume91
Issue number1
DOIs
StatePublished - Jul 2006

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creativity
Creativity
Motivation
incentive
investment
mood
motive
motivation
selection
human being
man
experiment
quality
woman
effect
Arousal
Cues

Keywords

  • Creativity
  • Mating goals
  • Parental investment
  • Self-presentation
  • Sexual selection

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

Peacocks, picasso, and parental investment : The effects of romantic motives on creativity. / Griskevicius, Vladas; Cialdini, Robert B.; Kenrick, Douglas T.

In: Journal of Personality and Social Psychology, Vol. 91, No. 1, 07.2006, p. 63-76.

Research output: Contribution to journalArticle

Griskevicius, Vladas; Cialdini, Robert B.; Kenrick, Douglas T. / Peacocks, picasso, and parental investment : The effects of romantic motives on creativity.

In: Journal of Personality and Social Psychology, Vol. 91, No. 1, 07.2006, p. 63-76.

Research output: Contribution to journalArticle

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