Fingerprint
Dive into the research topics of '"Pay 80%" versus "get 20% off": The effect of novel discount presentation on consumers' deal perceptions'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
"Pay 80%" versus "get 20% off": The effect of novel discount presentation on consumers' deal perceptions
Hyeong Min Kim, Thomas Kramer
Research output: Contribution to journal › Article › peer-review
38
Scopus
citations