Outcome Evaluation Results of School-Based Cybersafety Promotion and Cyberbullying Prevention Intervention for Middle School Students

Anthony Roberto, Jen Eden, Matthew W. Savage, Leslie Ramos-Salazar, Douglas M. Deiss

Research output: Contribution to journalArticle

26 Scopus citations

Abstract

Guided largely by the Extended Parallel Process Model, the Arizona Attorney General's Social Networking Safety Promotion and Cyberbullying Prevention presentation attempts to shape, change, and reinforce middle school students' perceptions, attitudes, and intentions related to these important social issues. This study evaluated the short-term effects of this presentation in a field experiment using a posttest-only control-group design with random assignment to conditions. A total of 425 sixth, seventh, and eighth graders at a public middle school in a large Southwestern city participated in this study. Results reveal several interesting trends across grade levels regarding cyberbullying perpetration and victimization, and concerning access to various communication technologies. The intervention had the hypothesized main effect on eight of the dependent variables under investigation. Examination of condition by grade interaction effects offered further support for an additional four hypotheses (i.e., the intervention positively affected or reversed a negative trend on four dependent variables in at least one grade). Ideas and implications for future social networking safety promotion and cyberbullying prevention interventions are discussed.

Original languageEnglish (US)
Pages (from-to)1029-1042
Number of pages14
JournalHealth Communication
Volume29
Issue number10
DOIs
StatePublished - Nov 2014

ASJC Scopus subject areas

  • Health(social science)
  • Communication

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