Optimal new product design using quality function deployment with empirical value functions

Donald Dawson, Ronald Askin

Research output: Contribution to journalArticle

64 Scopus citations

Abstract

The house of quality (HOQ) has been widely proposed as a method for capturing the voice of the customer (VOC) when developing requirements for new products. The methodology has lacked a formal mechanism for trading off customer preferences with technical feasibility and economic reality. We propose a non-linear mathematical program for determining the optimal engineering specifications during new product development as a function of elicited customer value functions, engineering development and production costs and development time constraints. The model is shown to be computationally feasible for realistic-size problems and to outperform heuristic approaches.

Original languageEnglish (US)
Pages (from-to)17-32
Number of pages16
JournalQuality and Reliability Engineering International
Volume15
Issue number1
DOIs
StatePublished - Jan 1 1999

Keywords

  • Design of experiments
  • Empirical modelling
  • Optimization
  • Quality function deployment

ASJC Scopus subject areas

  • Safety, Risk, Reliability and Quality
  • Management Science and Operations Research

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