Open innovation: An empirical study of online contests

Yang Yang, Pei-yu Chen, Paul Pavlou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

46 Scopus citations

Abstract

Online contests for open innovation - seekers posting innovation projects to which solvers submit solutions - have been developed into a new online commerce model. This study is one of the first to lift the veil of online contests. We identify that real world online contests are very different from what is assumed by previous studies. A real world online contest has uncertain number of solvers due to dynamic participation process. Feedback can encourage solvers to contribute more than the equilibrium effort. With a given award, if the seeker's feedback effort is high enough, the emerging number of solvers is a proxy measure of contest performance. By examining large-scale data from an online contest marketplace, we find that a contest with higher award, longer duration, shorter description, lower time cost, and higher popularity will attract more solvers. Specifically simple and ideation based projects are the most efficient in capturing solvers.

Original languageEnglish (US)
Title of host publicationICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
StatePublished - 2009
Externally publishedYes
Event30th International Conference on Information Systems, ICIS 2009 - Phoenix, AZ, United States
Duration: Dec 15 2009Dec 18 2009

Other

Other30th International Conference on Information Systems, ICIS 2009
CountryUnited States
CityPhoenix, AZ
Period12/15/0912/18/09

Keywords

  • Contest
  • Feedback
  • Online contest
  • Online marketplace
  • Open innovation

ASJC Scopus subject areas

  • Information Systems

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