Online information search strategies: A focus on flights and accommodations

Soo Hyun Jun, Christine Vogt, Kelly J. Mackay

Research output: Contribution to journalArticle

29 Citations (Scopus)

Abstract

The problem of the research was to understand information search strategies that individuals utilized in online travel product purchases. Two products, flights and accommodations, were selected to examine each product's explanatory variables in online purchase behaviors. The results indicate online flight purchasers utilize direct information sources and focus on transactional attributes. Online accommodation purchasers utilize various types of sources; and they focus not only on transactional, but also informational and branding attributes. The study results support the constructive consumer choice processes theory and suggest some marketing tips for the airline and lodging industries.

Original languageEnglish (US)
Pages (from-to)579-595
Number of pages17
JournalJournal of Travel and Tourism Marketing
Volume27
Issue number6
DOIs
StatePublished - 2010
Externally publishedYes

Fingerprint

flight
marketing
industry
product
Accommodation
Information search
Search strategy
purchase
attribute
information source
travel
lodging

Keywords

  • Accommodations
  • Binary logistic regression
  • Flights
  • Information search strategies
  • Internet

ASJC Scopus subject areas

  • Marketing
  • Tourism, Leisure and Hospitality Management

Cite this

Online information search strategies : A focus on flights and accommodations. / Jun, Soo Hyun; Vogt, Christine; Mackay, Kelly J.

In: Journal of Travel and Tourism Marketing, Vol. 27, No. 6, 2010, p. 579-595.

Research output: Contribution to journalArticle

@article{ee51960401af4198896c1cc71ee869da,
title = "Online information search strategies: A focus on flights and accommodations",
abstract = "The problem of the research was to understand information search strategies that individuals utilized in online travel product purchases. Two products, flights and accommodations, were selected to examine each product's explanatory variables in online purchase behaviors. The results indicate online flight purchasers utilize direct information sources and focus on transactional attributes. Online accommodation purchasers utilize various types of sources; and they focus not only on transactional, but also informational and branding attributes. The study results support the constructive consumer choice processes theory and suggest some marketing tips for the airline and lodging industries.",
keywords = "Accommodations, Binary logistic regression, Flights, Information search strategies, Internet",
author = "Jun, {Soo Hyun} and Christine Vogt and Mackay, {Kelly J.}",
year = "2010",
doi = "10.1080/10548408.2010.507151",
language = "English (US)",
volume = "27",
pages = "579--595",
journal = "Journal of Travel and Tourism Marketing",
issn = "1054-8408",
publisher = "Routledge",
number = "6",

}

TY - JOUR

T1 - Online information search strategies

T2 - A focus on flights and accommodations

AU - Jun, Soo Hyun

AU - Vogt, Christine

AU - Mackay, Kelly J.

PY - 2010

Y1 - 2010

N2 - The problem of the research was to understand information search strategies that individuals utilized in online travel product purchases. Two products, flights and accommodations, were selected to examine each product's explanatory variables in online purchase behaviors. The results indicate online flight purchasers utilize direct information sources and focus on transactional attributes. Online accommodation purchasers utilize various types of sources; and they focus not only on transactional, but also informational and branding attributes. The study results support the constructive consumer choice processes theory and suggest some marketing tips for the airline and lodging industries.

AB - The problem of the research was to understand information search strategies that individuals utilized in online travel product purchases. Two products, flights and accommodations, were selected to examine each product's explanatory variables in online purchase behaviors. The results indicate online flight purchasers utilize direct information sources and focus on transactional attributes. Online accommodation purchasers utilize various types of sources; and they focus not only on transactional, but also informational and branding attributes. The study results support the constructive consumer choice processes theory and suggest some marketing tips for the airline and lodging industries.

KW - Accommodations

KW - Binary logistic regression

KW - Flights

KW - Information search strategies

KW - Internet

UR - http://www.scopus.com/inward/record.url?scp=77956849481&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77956849481&partnerID=8YFLogxK

U2 - 10.1080/10548408.2010.507151

DO - 10.1080/10548408.2010.507151

M3 - Article

AN - SCOPUS:77956849481

VL - 27

SP - 579

EP - 595

JO - Journal of Travel and Tourism Marketing

JF - Journal of Travel and Tourism Marketing

SN - 1054-8408

IS - 6

ER -