Nostalgia, entrepreneurship, and redemption: Understanding prototypes in higher education

Eric Haas, Gustavo Fischman

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Recent developments in cognitive science and linguistics provide strong evidence that understanding decision-making processes in higher education requires close attention to not only rational and consciously controlled dynamics but also those aspects that are less consciously controlled than previously assumed. When deciding to favor or reject higher education policies, people use prototypical ways of thinking, involving unconscious reaction and comprehension. This research uses Rosch's and Lakoff's notions of prototypes and Fairclough's critical discourse analysis as the main tools for understanding the prototypes for the conceptual category institutions of higher education. The data for this study come from a sample of all the higher education editorials and opinion articles (1,000 pieces) published over 26 years in three influential U.S. newspapers. Three higher education prototypes are identified and their elements described: academic nostalgia (present but not dominant), educational entrepreneurship (dominant, both positive and negative), and redemptive educational-consumerism (emerging).

Original languageEnglish (US)
Pages (from-to)532-562
Number of pages31
JournalAmerican Educational Research Journal
Volume47
Issue number3
DOIs
StatePublished - 2010

Fingerprint

nostalgia
entrepreneurship
education
discourse analysis
decision-making process
newspaper
comprehension
linguistics
present
science
evidence

Keywords

  • cognition
  • educational policy
  • media
  • research methodology

ASJC Scopus subject areas

  • Education

Cite this

Nostalgia, entrepreneurship, and redemption : Understanding prototypes in higher education. / Haas, Eric; Fischman, Gustavo.

In: American Educational Research Journal, Vol. 47, No. 3, 2010, p. 532-562.

Research output: Contribution to journalArticle

@article{40d013ace7014f48af7bd72a6dc209e4,
title = "Nostalgia, entrepreneurship, and redemption: Understanding prototypes in higher education",
abstract = "Recent developments in cognitive science and linguistics provide strong evidence that understanding decision-making processes in higher education requires close attention to not only rational and consciously controlled dynamics but also those aspects that are less consciously controlled than previously assumed. When deciding to favor or reject higher education policies, people use prototypical ways of thinking, involving unconscious reaction and comprehension. This research uses Rosch's and Lakoff's notions of prototypes and Fairclough's critical discourse analysis as the main tools for understanding the prototypes for the conceptual category institutions of higher education. The data for this study come from a sample of all the higher education editorials and opinion articles (1,000 pieces) published over 26 years in three influential U.S. newspapers. Three higher education prototypes are identified and their elements described: academic nostalgia (present but not dominant), educational entrepreneurship (dominant, both positive and negative), and redemptive educational-consumerism (emerging).",
keywords = "cognition, educational policy, media, research methodology",
author = "Eric Haas and Gustavo Fischman",
year = "2010",
doi = "10.3102/0002831209359419",
language = "English (US)",
volume = "47",
pages = "532--562",
journal = "American Educational Research Journal",
issn = "0002-8312",
publisher = "SAGE Publications Ltd",
number = "3",

}

TY - JOUR

T1 - Nostalgia, entrepreneurship, and redemption

T2 - Understanding prototypes in higher education

AU - Haas, Eric

AU - Fischman, Gustavo

PY - 2010

Y1 - 2010

N2 - Recent developments in cognitive science and linguistics provide strong evidence that understanding decision-making processes in higher education requires close attention to not only rational and consciously controlled dynamics but also those aspects that are less consciously controlled than previously assumed. When deciding to favor or reject higher education policies, people use prototypical ways of thinking, involving unconscious reaction and comprehension. This research uses Rosch's and Lakoff's notions of prototypes and Fairclough's critical discourse analysis as the main tools for understanding the prototypes for the conceptual category institutions of higher education. The data for this study come from a sample of all the higher education editorials and opinion articles (1,000 pieces) published over 26 years in three influential U.S. newspapers. Three higher education prototypes are identified and their elements described: academic nostalgia (present but not dominant), educational entrepreneurship (dominant, both positive and negative), and redemptive educational-consumerism (emerging).

AB - Recent developments in cognitive science and linguistics provide strong evidence that understanding decision-making processes in higher education requires close attention to not only rational and consciously controlled dynamics but also those aspects that are less consciously controlled than previously assumed. When deciding to favor or reject higher education policies, people use prototypical ways of thinking, involving unconscious reaction and comprehension. This research uses Rosch's and Lakoff's notions of prototypes and Fairclough's critical discourse analysis as the main tools for understanding the prototypes for the conceptual category institutions of higher education. The data for this study come from a sample of all the higher education editorials and opinion articles (1,000 pieces) published over 26 years in three influential U.S. newspapers. Three higher education prototypes are identified and their elements described: academic nostalgia (present but not dominant), educational entrepreneurship (dominant, both positive and negative), and redemptive educational-consumerism (emerging).

KW - cognition

KW - educational policy

KW - media

KW - research methodology

UR - http://www.scopus.com/inward/record.url?scp=77957344598&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77957344598&partnerID=8YFLogxK

U2 - 10.3102/0002831209359419

DO - 10.3102/0002831209359419

M3 - Article

AN - SCOPUS:77957344598

VL - 47

SP - 532

EP - 562

JO - American Educational Research Journal

JF - American Educational Research Journal

SN - 0002-8312

IS - 3

ER -