Non-conscious activation of an elderly stereotype leads to safer driving behavior

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Under the guise of evaluating a head-up display in a driving simulator, participants completed scrambled sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Driving speed and driving time between stop signs in this Elderly Stereotype condition were compared to a Control condition in which age non-specific words were substituted for elderly stereotyped words. Participants had a lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition. This effect was obtained even though the participants were completely unaware of the theme in the experimental condition. Theoretical, as well as applied implications are discussed.

Original languageEnglish (US)
Title of host publication52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
Pages1870-1874
Number of pages5
StatePublished - Dec 1 2008
Event52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008 - New York, NY, United States
Duration: Sep 22 2008Sep 26 2008

Publication series

NameProceedings of the Human Factors and Ergonomics Society
Volume3
ISSN (Print)1071-1813

Other

Other52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
CountryUnited States
CityNew York, NY
Period9/22/089/26/08

ASJC Scopus subject areas

  • Human Factors and Ergonomics

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  • Cite this

    Branaghan, R., & Gray, R. (2008). Non-conscious activation of an elderly stereotype leads to safer driving behavior. In 52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008 (pp. 1870-1874). (Proceedings of the Human Factors and Ergonomics Society; Vol. 3).