News directors and consultants: RTNDA's endorsement of TV journalism's "greatest tool"

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

This historical account ties to modern studies by showing that TV news was not recently corporatized. Records of the Radio-Television News Directors Association explore the arrival of news consultants in the 1970s. News professionals welcomed consultants and through the RTNDA endorsed consulting as one of journalism's "greatest tools." While many recall a news profession that had battled news consultants, this is a false impression.

Original languageEnglish (US)
Pages (from-to)424-437
Number of pages14
JournalJournal of Broadcasting and Electronic Media
Volume51
Issue number3
DOIs
StatePublished - Sep 2007

ASJC Scopus subject areas

  • Communication

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