New product development decision-making effectiveness: Comparing individuals, face-to-face teams, and virtual teams

Jeffrey B. Schmidt, Mitzi M. Montoya-Weiss, Anne P. Massey

Research output: Contribution to journalArticle

165 Scopus citations


A total of 411 subjects participated in two decision-making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face-to-face team decision-making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision-making effectiveness of individuals, face-to-face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.

Original languageEnglish (US)
Pages (from-to)575-600
Number of pages26
JournalDecision Sciences
Issue number4
StatePublished - Jan 1 2001



  • Computer-mediated communication systems
  • Multivariate statistics
  • Product development
  • Product planning
  • Project management
  • Strategic decision making

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Information Systems and Management
  • Management of Technology and Innovation

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