New product development decision-making effectiveness

Comparing individuals, face-to-face teams, and virtual teams

Jeffrey B. Schmidt, Mitzi M. Montoya-Weiss, Anne P. Massey

Research output: Contribution to journalArticle

159 Citations (Scopus)

Abstract

A total of 411 subjects participated in two decision-making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face-to-face team decision-making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision-making effectiveness of individuals, face-to-face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.

Original languageEnglish (US)
Pages (from-to)575-598
Number of pages24
JournalDecision Sciences
Volume32
Issue number4
StatePublished - Sep 2001
Externally publishedYes

Fingerprint

Product development
Decision making
Groupware
New product development
Virtual teams
Experiments

Keywords

  • Computer-mediated communication systems
  • Multivariate statistics
  • Product development
  • Product planning
  • Project management
  • Strategic decision making

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management of Technology and Innovation
  • Strategy and Management

Cite this

New product development decision-making effectiveness : Comparing individuals, face-to-face teams, and virtual teams. / Schmidt, Jeffrey B.; Montoya-Weiss, Mitzi M.; Massey, Anne P.

In: Decision Sciences, Vol. 32, No. 4, 09.2001, p. 575-598.

Research output: Contribution to journalArticle

Schmidt, Jeffrey B. ; Montoya-Weiss, Mitzi M. ; Massey, Anne P. / New product development decision-making effectiveness : Comparing individuals, face-to-face teams, and virtual teams. In: Decision Sciences. 2001 ; Vol. 32, No. 4. pp. 575-598.
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