Abstract
A total of 411 subjects participated in two decision-making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face-to-face team decision-making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision-making effectiveness of individuals, face-to-face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 575-600 |
| Number of pages | 26 |
| Journal | Decision Sciences |
| Volume | 32 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1 2001 |
Keywords
- Computer-mediated communication systems
- Multivariate statistics
- Product development
- Product planning
- Project management
- Strategic decision making
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Strategy and Management
- Information Systems and Management
- Management of Technology and Innovation