Network stability and social contagion on the mobile internet

Anindya Ghose, Sang Pil Han, Raghuram Iyengar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

We study the dual roles of the stability of an individual's social network and social contagion on individual behavior in the mobile Internet setting. We use a panel dataset containing all mobile records for a sample of 3G mobile subscribers. Our data includes information about their frequency of mobile Internet usage, and their communication patterns across voice calls and messages, which allow us to map any dynamics in their social network. We find three main results. First, users with high network stability have a low intrinsic tendency to engage in content usage and generation on the mobile Internet. Second, the extent of positive social contagion effect is mitigated for users with stable networks. Third, we find that network stability is a significant predictor for individual behavior even after controlling for network closure. We discuss the implications of these findings for social network theory, social contagion and managerial practice.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages3330-3348
Number of pages19
StatePublished - Dec 1 2011
Externally publishedYes
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: Dec 4 2011Dec 7 2011

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume4

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period12/4/1112/7/11

Keywords

  • Mobile internet
  • Network stability
  • Social contagion

ASJC Scopus subject areas

  • Information Systems

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  • Cite this

    Ghose, A., Han, S. P., & Iyengar, R. (2011). Network stability and social contagion on the mobile internet. In International Conference on Information Systems 2011, ICIS 2011 (pp. 3330-3348). (International Conference on Information Systems 2011, ICIS 2011; Vol. 4).