Negotiated self-authenticated experience and homeland travel loyalty: implications for relationship marketing

Deepak Chhabra, Shengnan Zhao, Woojin Lee, Nana Okamoto

    Research output: Contribution to journalArticlepeer-review

    6 Scopus citations

    Abstract

    This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled.

    Original languageEnglish (US)
    Pages (from-to)429-436
    Number of pages8
    JournalAnatolia
    Volume23
    Issue number3
    DOIs
    StatePublished - Nov 1 2012

    Keywords

    • loyalty
    • negotiated authenticity
    • relationship marketing

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Earth-Surface Processes

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