Negotiated self-authenticated experience and homeland travel loyalty: implications for relationship marketing

Deepak Chhabra, Shengnan Zhao, Woojin Lee, Nana Okamoto

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled.

Original languageEnglish (US)
Pages (from-to)429-436
Number of pages8
JournalAnatolia
Volume23
Issue number3
DOIs
StatePublished - Nov 1 2012

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Keywords

  • loyalty
  • negotiated authenticity
  • relationship marketing

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Earth-Surface Processes

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