TY - JOUR
T1 - Negotiated self-authenticated experience and homeland travel loyalty
T2 - implications for relationship marketing
AU - Chhabra, Deepak
AU - Zhao, Shengnan
AU - Lee, Woojin
AU - Okamoto, Nana
PY - 2012/11
Y1 - 2012/11
N2 - This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled.
AB - This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled.
KW - loyalty
KW - negotiated authenticity
KW - relationship marketing
UR - http://www.scopus.com/inward/record.url?scp=84868710365&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84868710365&partnerID=8YFLogxK
U2 - 10.1080/13032917.2012.713864
DO - 10.1080/13032917.2012.713864
M3 - Article
AN - SCOPUS:84868710365
SN - 1303-2917
VL - 23
SP - 429
EP - 436
JO - Anatolia
JF - Anatolia
IS - 3
ER -